2 golds and 2 bronzes were won by JWT Milan for unconventional marketing campaign Auditorium (score: Heineken ). The initiative is buying up the Cannes Film Festival awards last of advertising, winning the gold in the "Direct" and "Promo & Activation", and two bronzes.
"Auditorium" is also the only Italian countryside to join in the first three shortlists for the 2010 edition of the French chermesse.
For those who do not know what we are talking about, here is a long excerpt accompanied a title which may turn up their noses to the purists of Advaita: "Scherzo Auditorium. The triumph at Cannes is not a joke instead.
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